Course Syllabus

A "nudge" in financial services is a gentle, non-restrictive intervention designed to influence behavior towards a desired outcome, like saving more or making better investment choices. This is achieved by altering the way choices are presented or the environment in which decisions are made, rather than directly forcing a particular action. The nudge-based approach helps marketers to help customers make smarter financial choices, such as saving more, avoiding impulsive spending, or selecting appropriate financial products.

The course explores the impact of nudge-based approach to empower smarter financial choices and foster long-term financial well-being.