Course Syllabus

Learn how to write and build high-performing text ads in Google Ads. This course covers the fundamentals of standard and responsive search ads, from crafting compelling headlines and descriptions to aligning ads with campaign goals. You’ll create responsive search ads, apply keyword insertion, and enhance performance using ad assets like sitelinks, callouts, promotions, and automated extensions. By the end, you’ll be able to create effective, conversion-focused text ads with confidence.