Course Syllabus

Customer Lifetime Value is one of the key parameters to achieve positive customer experience that leads to loyalty and advocacy. It is a measurement of how valuable a customer is to the company, not just on a transactional basis but across the entire relationship. For Financial Services today, it is one of the significant metrics with the highest correlation to long-term profitability.

Understanding the CLV enables firms to establish strategies for acquiring new consumers and retaining existing ones while maintaining profit margins.

The course endeavours to comprehend and simplify the concept of Customer Lifetime Value for financial services institutions aiming to sustain customer retention and profitability.