Course Syllabus

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This instructor-led Executive Education course is presented by GetSmarter, an edX partner.

The Digital Marketing online short course from the University of Cape Town explores the pivotal role of digital marketing in getting target customers to engage with organizations. Throughout the course, you’ll learn how to craft an impactful digital marketing strategy uniquely tailored to the South African marketplace. You’ll gain valuable insights and tools to implement best practices across digital marketing facets, from website creation to copywriting and posting on social media. Over six weeks, you’ll explore the importance of web analytics and search engine optimisation (SEO), decode the essentials of a robust content marketing strategy, and learn about the evolution of online advertising. You’ll also discover the strategic significance of influencer marketing within the broader digital marketing framework. Enriched with cutting-edge research, case studies, and insights from Course Convener Dr Nqobile Bundwini and other industry experts, this course will equip you with the digital marketing knowledge to help you reach your business goals.

This course is best suited to marketing professionals, whether already in the field or trying to get started, and business owners aiming to enhance their brand's online presence and engage with their target audience. It provides a strong introduction to digital marketing, making it a great learning opportunity for up-and-coming marketers. The online learning experience is personalized to each student's needs, and a support team is available around the clock to help. No prerequisites are required to enroll in this course.

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