Course Syllabus

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This instructor-led Executive Education course is presented by GetSmarter, an edX partner.

South Africa’s current economic climate is characterized by change and competition. This environment has created the need for managers with solid theoretical knowledge and practical skills in business management. In order to succeed, organizations need to remain competitive, adaptable, and resilient through accurate planning, implementation, and forward-thinking strategies.

The Strategic Business Management online short course from the University of Cape Town (UCT) aims to equip you with these critical business skills, enabling you to thrive in an increasingly competitive business world. You’ll apply innovative and analytical thinking to various market analyses, such as a SWOT analysis, STEEPLE analysis, Porter’s five-force model, and the SELECT framework. In applying strategic management processes to a hypothetical business environment, you’ll walk away with a business strategy, ready for implementation, that is aligned to your long-term organizational objectives.

This course is designed for professionals aiming to pursue a career in business management. Aspiring business managers will become empowered to move to the next tier of management with theoretical and practical business skills from this online short course. Existing managers will benefit by advancing and updating their skill set — better equipping them to navigate the contemporary South African business environment. It’s also relevant to organization stakeholders who need the skills to enable greater strategic direction within their business.

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