Course Syllabus
This instructor-led Executive Education course is presented by GetSmarter, an edX partner.
In the age of the experience economy, the ability to run memorable events that appeal to modern audiences is highly valued. A career in this field can be especially rewarding, but success requires a solid grasp of the latest concepts, principles, and practices.
The University of Cape Town (UCT) Events Management online short course takes a holistic view of event planning, exposing you to a wide variety of practical skills in this field. Guided by industry professionals, you’ll learn how to bid or pitch for an event, manage suppliers and service providers, develop an event budget, and implement marketing strategies using the various platforms available to you.
You’ll also be introduced to the concept of event greening, and you’ll walk away with the confidence to design and execute anything from a brand activation or wedding to a sporting contest.
This course is designed for both aspiring and established events managers and coordinators, including those looking to start and grow their own business. Practitioners already working in the industry can update their skill set and get to grips with changes in the field to improve their approach. At the same time, those just entering the industry can gain a solid foundation in events management, while enjoying student support from our team throughout the course.
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Course Summary:
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